Online wine sellers rewrite the rule book


Andre Eikmeier loves his wine and loves to let people know. Eikmeier, 39, and his two business partners — Justin Dry and Leigh Morgan leveraged their existing business, an online wine lovers’ forum called Qwoff.com and launched Vinomofo, a website dealing directly with wineries to generate group discounts that are then emailed as a daily newsletter to potential buyers.
The Australian, 6 August 2011

read more http://www.theaustralian.com.au/business/companies/online-wine-sellers-rewrite-the-rule-book/story-fn91v9q3-1226109398113