Online wine sellers rewrite the rule book

Andre Eikmeier loves his wine and loves to let people know. Eikmeier, 39, and his two business partners — Justin Dry and Leigh Morgan leveraged their existing business, an online wine lovers’ forum called and launched Vinomofo, a website dealing directly with wineries to generate group discounts that are then emailed as a daily newsletter to potential buyers.
The Australian, 6 August 2011

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