“I would prefer to use the word “artisanal,” which is more what I do. I act and behave as an artisan. I feel like a farmer who focuses on wine. Unfortunately in Italy, there is not a clear distinction between artisanal and industrial. It is not a question of size because you can be industrial if you are very small. It is more your approach.
(…) People say: “A wine cannot be natural because you are an actor in its making. You cultivate the vineyard.” But this is a very silly way to make the distinction. In Italy, the law doesn’t allow you to use the word “natural” on your label, which is strange because you see a lot of ads for industrially produced things that use the word “natural.”